City of Pleasanton
2020 City of Pleasanton COVID-19 Business Support Fund
Deadline  3/1/2021
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Description  [hide this]

To ease the impact of COVID-19 on Pleasanton businesses, the City of Pleasanton has established a $3 million Business Support Fund. The objective of the fund is to offer financial assistance to small businesses within Pleasanton to work in cooperation with state and federal assistance programs.

The program provides zero-interest, unsecured, short-term loans to eligible independently or locally owned Pleasanton businesses. Funds may be used to cover payroll, rent, mortgage or working capital for the business to cover operational expenses. Loans will be allowed a maximum amortization of 36 months with repayment commencing on the first day of the month after the COVID-19 local emergency declaration is lifted.

Financial assistance will be awarded to eligible, qualified small businesses based on the availability of funds, program guidelines, and the submission of all required information and supporting documentation. 

Eligibility  [hide this]

Eligible businesses must be independently or locally owned, have a physical location in Pleasanton, be in good standing with the City and have paid a City of Pleasanton 2020 business license tax by March 1, 2020. Employee count is based on the total reported on the 2020 City business license application or renewal. Businesses are eligible for loan amounts as follows:

  • $10,000 loan amount ($10,800 for downtown) for micro-enterprise businesses employing 2-10 employees
  • $20,000 loan amount ($21,600 for downtown) for businesses employing 11-25 employees

Eligible businesses must be able to demonstrate the following:

  • Loss of revenue/income of greater than 25% due to COVID-19
  • Action take to secure federal and state resources and financial assistance

Restrictions  [hide this]

Businesses NOT eligible to request or receive financial assistance include, but are not limited to:

  • Lending and investment institutions
  • Insurance companies
  • Non-profit entities
  • Hotels
  • Home-based businesses
  • Illegal or other prohibited uses

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